IMATAG Visual Content Authenticity
IMATAG Visual Content Authenticity helps organizations prove that their images and videos are genuine, at a time when the line between authentic and synthetic content is increasingly blurred.
The solution embeds a patented, imperceptible watermark at the pixel level of each visual. This invisible identifier acts as a durable anchor of provenance: it stays with the content even when metadata is stripped, and survives common transformations such as compression, resizing, cropping, format changes, social media uploads or screenshots.
Once marked, any copy of a visual can be traced back to its source and checked against its original authenticity information, such as author, origin and publication context. Publishers, agencies, brands and platforms can thus distinguish their genuine content from manipulated or AI-generated imitations, and give their audiences a reliable way to verify what they see.
The solution is designed to work alongside open standards. The watermark complements C2PA Content Credentials by restoring the link to provenance data when it has been removed, keeping authenticity verifiable throughout the content’s life cycle.
Typical uses include protecting news photography against misinformation, securing official brand visuals, and labeling AI-generated images to meet transparency requirements such as the EU AI Act.
IMATAG Visual Content Authenticity supports images and videos and is available as SaaS through a web interface or API, or as on-premise software, to integrate easily into existing production and distribution workflows.
