Following the same way as the the well-known second-hand trend, the waste itself also wishes to deliver strong messages. Using it or “re-using it” creates a significant link between before and after and promotes Corporate Social Responsibility. Much remains to be achieved regarding Recycling but the Cosmetic field is on the right track.
In practice, the idea is to make, by using cosmetic waste, a beautiful product but also a sustainable one. After all, this is just common sense! “Despite "biodegradability trend", beautiful products are designed to be kept and not to be degraded over years… This innovation is a real step forward and shows that they can be both "eco-designed", beautiful and durable.
LEONARD is part of MAX SAUER group, the leading Brush manufacturer in Europe.
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