Today, there’s a growing consumer demand for personalized content on every screen. This shift in consumer viewing habits opens up tremendous opportunities for pay-TV operators and content providers. Beyond just delivering content recommendations, they can offer targeted ads and increase their monetization. Yet, delivering a high quality of experience (QoE) with targeted ads is a challenge. Rebuffering issues can negatively impact QoE, and ad blockers often prevent ads from even being seen.
By deploying a first-class multiscreen server-side ad insertion (SSAI) solution from Broadpeak, you can deliver dynamic targeted advertising for live, cloud PVR, VOD workflows. Not only does our BkYou manifest manipulator allow you to offer a TV-like experience without any rebuffering during ads but it defeats ad blockers.